Who Is - IF You Are Well?



Keith Paduch, CEO began his career in the healthcare industry in 1995 after graduating from Boise State University with a Bachelor of Science in Sports Medicine.  Throughout his career, he has been involved in many aspects of the healthcare industry.  He made his start in health and wellness, owning and operating a personal fitness training studio for a number of years before becoming involved as a provider with HealthSouth in 2000.  He later stepped into the insurance arena as an independent health insurance broker starting in 2001 and later became a sales director with Corporate Benefit Services of America (CBSA) in 2003.  At the time, CBSA was the fourth largest Third Party Administrator of self-funded medical plans in the United States.

During his time as a health insurance broker and working for CBSA, Keith became very familiar with the insurance industry and was on the cusp of the Consumer-Driven Health Care (CDHC) era and its introduction into the marketplace in 2003.  Watching the marketplace take shape, Keith became involved with providing Third Party Administration for the CDHC model and utilization of Flexible Spending Accounts (FSAs), Health Reimbursement Arrangements (HRAs) and Health Savings Accounts (HSAs).  Through Keith’s vision and seeing where the marketplace was heading, this is where IntegraFlex, Keith's former company was developed with it becoming an Industry Leader in providing Consumer-Driven Healthcare Solutions.

Over the years, Keith has seen the overall healthcare industry struggle from every aspect, from having been involved in its many arenas.  We all know and it is no secret, healthcare costs continue to escalate and will continue, if we do not start to take action.

Both, the healthcare and health insurance systems are broken and expensive, and many people are in a reactive mindset regarding their healthcare; rather than taking a proactive approach.

Change is perceived as difficult, time-consuming and complicated.  However, this perception can no longer continue.  The crisis before us needs to be approached from a long-term perspective; healthcare benefits need to stop being viewed, as a commodity.

For these reasons, Keith strongly feels the answer to this problem is a consumer-driven, participatory health care plan that focuses on personal wellness and preventative health.

Because of this, Keith has authored, IF You Are Well: Health and Wellness Tips for Empowered Healthcare Consumers.  He has been a leader for over 24+ years and an advocate in the healthcare industry for what he refers to as, the Consumer-Driven Health Care evolution.